The health and wellness market is growing rapidly in India. Patanjali claims that Ayurveda and Yoga have made the lives of millions of people healthy in the last few years. Patanjali said that under the leadership of Swami Ramdev and Acharya Balkrishna, this company is now preparing to touch new heights. Patanjali’s vision in 2025 is to make India self-reliant and strengthen the wellness industry at the global level. The company said that our aim is that Ayurvedic products should reach every Indian home and ancient knowledge like Yoga-Pranayama should become a part of modern life.
Patanjali says, “Our vision is not just limited to selling products, but emphasizes on holistic health, sustainable agriculture and digital innovation. Patanjali’s next big plan is to establish 10,000 wellness centres. These centers will be opened in India and abroad, where yoga classes, Ayurvedic consultation and naturopathy will be available. Swami Ramdev says that this will make yoga popular all over the world.
Plan to list four companies by 2027- Patanjali
Patanjali has informed, “Digital apps and wearable devices will be used in these centres, so that people can keep an eye on their health sitting at home. The company is planning to list its four companies by 2027, so that the market capitalization reaches Rs 5 trillion. This step will give a new impetus to the wellness industry, as the market for health products is growing by 10-15% annually.
Patanjali said, “Talking about marketing, Patanjali will focus on the digital world in 2025. YouTube shorts, Instagram reels and influencer campaigns will be run to target the youth. Searches on keywords like ‘Ayurvedic Health Products’ will be increased through SEO and content marketing. The company is building new factories and farms, so that the raw materials are grown by itself and the products remain cheap. The range of organic foods, health supplements and personal care products will increase. Farmers will be empowered by joining the Self-reliant India campaign, thereby strengthening the rural economy.
There will be agreements with countries like UAE, US and Canada – Patanjali
Patanjali claims, “Investment in research and development will lead to new herbal formulations that will provide personalized health solutions.” For global expansion, there will be partnerships in countries like UAE, US and Canada. Eco-friendly packaging and sustainable practices will make the company a green brand. There are challenges, like legal issues and inflation, but these will be overcome with Ramdev’s credibility and honest marketing.
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